Here was the original campaign language.

<aside> 💡 Not bad, while it reads very similarly to most recruiter campaigns and the follow-ups are generic.

</aside>

• click to expand - original campaign language

We realized we needed more info to make it jump out.

<aside> 💡 Reviewing the website and syncing with an Eng manager on profiles wasn’t cutting it. We invited their CEO to a huddle and ask what is cool about this company. He was in the car but happy to jam for a while.

</aside>

• call notes with CEO

Here’s our take 2. It took a few hours going back and forth.

<aside> 💡 Resist the temptation to spend 30 minutes and be done. We’ve seen that you can double (or more) your interest rate with a few more hours of work. Your future self with thank you.

</aside>

<aside> 💡 Notice each followup in its own right is interesting.

</aside>

• click for new language

AFTER developing this language, we posted it into ChatGPT and asked it to come up with 10 email subjects.