Here was the original campaign language.

<aside> 💡 Not bad, while it reads very similarly to most recruiter campaigns and the follow-ups are generic.

</aside>

subject lines

1. Key early engineer opportunity at a well-funded early stage startup
2. Join an enterprise security startup from the ground up

first outreach

Hi [name],

I came across your profile and your experience at / with [insert personalized content] really stood out. I wanted to get in touch about joining a well-funded early stage startup in the B2B SaaS security space. Founded in 2020, they’ve raised over $20M by prominent investors (can chat more on the phone about this. You would be a key early team member owning the back-end, with opportunities to expand into other areas if interested.

They’re small but mighty – currently a lean, high-performing team of 12, and counting. COMPANY is the first generative AI platform purpose-built to empower enterprise security teams. Think of their product as having cheat codes for your security stack. They automate the expertise and processes you’d otherwise need countless people working around the clock to execute.

Even if you’re not looking, it would be great to connect. Would you be open to a quick call to learn more?

Cheers,

[recruiter name]